Tina explains to the room what the panel takes for granted

01Length

“Erklär uns das mal” (“explain that to us”) is enough

In a lecture hall, experts sit next to people hearing a term for the first time. An explainer who always talks for the same length loses both. The experts tune out, and everyone else falls behind.

Tina matches her length to the question, and the cues for it are German. Say “erklär uns” (“explain to us”) and you get a detailed explanation. “Kurz” (“briefly”) or “in einem Satz” (“in one sentence”) gets you one sentence. Otherwise it is three to four sentences, more for long questions.

A detailed explanation like that runs a good half minute. A plain statement of agreement that addresses her by name gets a short reply.

The harder problem is the length of single sentences. In a long explanation, some run to 200 to 280 characters, nested with colons and dashes. Someone hearing a term for the first time loses the start of a sentence like that before the end arrives. If you want newcomers to keep up, ask Tina for an answer “in einem Satz,” in one sentence.

02Stance

Why Tina does not push back

If you do not know a term, you cannot follow an argument about it. So disagreeing is not her role. She picks up what was said on the panel and makes it clear to the back rows before the debate starts.

She still has a position. The briefing for each event sets the angle she explains from.

To match that stance, we gave her the approachable one of the four portraits, a woman in a white and blue suit against a neutral background.

03Events

Tina belongs in the lecture hall and at the client event

She is strongest at a guest lecture. At the front stands someone from industry who has worked for years with abbreviations hardly anyone in the seats knows. When such a term comes up, whoever leads the session calls Tina by name, and she explains it before the students lose the thread. The guest does not have to go back to basics. If the lecture also needs a point of contention, bring in Albert or Vera.

At a client event she explains what is behind a product feature; where a discussion lives on disagreement, we do not suggest her.

04Limits

What Tina says when she does not know

When someone explains fluently, the room believes them even where they are only guessing. That is why Tina is not meant to guess. If she lacks a number or a study, she does not make one up, and she says she does not know.

A made-up example from a client event where a guest presents their app. The exchange would take place in German; here it is in translation, with Tina’s opener “Nun.” (“Well.”) left as she says it.

If you are planning a lecture or a product presentation, ask us about Tina. In the scene above, her explanation stops where her knowledge stops, with the line “Our guest can tell you.”