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Can an AI avatar argue against your product at your own customer event?

In short

Yes, if the briefing says so. In it, you decide whether the AI avatar speaks for your product or as its critic. The moderator calls it by name when the conversation needs that voice. It makes up no numbers along the way, not even ones that would help your product.

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Last updated 2 October 2026

01Position

You decide in advance which side it is on

Say your head of product is presenting a new feature at your customer event. In the front row sit the customers who are supposed to buy it. Next to the panel, an AI avatar appears on the screen, and you decided before the event whose side it speaks for.

  • Position

    For the product

    It defends the new feature against objections from the panel and addresses the doubters by name. That takes people on the panel who push back. With nothing to defend, its praise sounds like advertising.

  • Counterposition

    As the critic

    It asks the questions your customers would otherwise save for the coffee break and probes wherever the product makes a promise. Your product team gives the answers while the customers listen.

02Numbers

No made-up numbers, not even flattering ones

At a customer event, the most convenient number would be one that makes the product look good. The AI avatar will not supply it, even when it speaks for your product. It is instructed not to make up numbers or studies and to say where its knowledge runs out.

An instruction is not yet a guarantee. If it names a number anyway, the moderator reads it on the tablet before it can be heard in the room. Stopped there, the wrong number never reaches your customers, and nobody has to walk it back over drinks afterward.

The numbers you want heard at the event come on stage with your people, ideally with a source. When the AI avatar argues for the product, it works with what is said there.

03Example

An example: Vera checks the head of product’s number

A made-up software company presents a new feature to its customers. The briefing gives Vera the position of a critical customer. The discussion would run in German; what follows is an English rendering.

Example

  1. Head of productWith the new feature, a team saves about one working day a month.
  2. ModeratorVera, does that convince you?
  3. VeraHm. One working day is a nice round number. Who measured it, and across how many teams?
  4. Head of productEight pilot customers, over three months.
  5. ModeratorThen let me ask a pilot customer here on the panel. Does the working day hold up for you?
  6. Pilot customerIn accounting, that is about right. In sales, we have barely noticed it so far.

Vera offers no number of her own, because she has none. Her question is enough for the moderator to pass the floor on.

The answer that counts in the room comes from the pilot customer, and it is more precise than the head of product’s figure: a working day in accounting, little in sales. The customers in the front row hear it from someone who uses the feature herself.

04Characters

Vera for the slide full of numbers, Ken for the people in the room

For customer events, we recommend Vera, Albert, Ken and Tina alike. Which one fits depends on the position and on what you are presenting.

  • Critic

    Vera

    When your presentation sells with numbers. She asks who measured them, and with whom.

  • For or against

    Albert

    When someone should seriously push back on the product team, or defend the product just as firmly.

  • Customers

    Ken

    When the view of the customers in the audience, not just the people on the panel, belongs on stage. The briefing says which ones, say small businesses or the IT department.

  • Product

    Tina

    When the room first needs to understand what the head of product just presented. She explains the new feature for everyone who does not work in development.

05Preparation

The sentence that matters most in the briefing is the position

“A critical customer who judges new features by the evidence” produces a different conversation than “a customer wary of switching.” The topic and the panel belong in the briefing too, but this one line decides what the AI avatar asks about.

Whether it speaks for the product or against it is best decided when you choose the character, because that affects which of the four fits. The exact wording can come later, in the briefing. The guests on the panel, though, you already pick to match that direction. If the AI avatar plays the critic, someone from the product team sits there who knows your own numbers and where they come from. If it speaks for the product, it needs a customer who is free to have doubts.

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